SofSole | Package design, branding, marketing
In 2007, under the art direction of Wyndi Riley, I created the packaging for the SofSole line of products. Using the logo as a pattern which was printed as a texture on all of the packaging and bold colors to stand out on the shelves for men and women this design lasted a decade before on the shelves of popular retailers such as Finish Line.
SofSole product catalog
Yaktrax | Package design, branding & marketing
Walk outdoors on snow and ice! Outdoorsy branding and packaging brought Yktrax to life. And then do the Xgames :)
X Games Yaktrax poster & packaging